MAT Lures are professional Big Game fishing baits which are used for deep sea fishing. MAT Lures have a natrual, soft feel that will increase the potential of fish being attracted to your bait. Unlike hard-head lures, the chances that fish will circle around and hit again are much greater.  A "natural" soft bait increases the chance of one or more additional attacks, while a hard bait is quickly detected as a counterfeit after contact.
This second chance can make the difference between catch or failure!
After the test or miss bite, the towing speed is significantly reduced and the lure
falls down. another attack can follow!

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After the first strike, reduce the speed and allow MAT Lures to land your prized catch.